Mel Way

For my independent brand project, I was determined to address an issue that struck a chord with me, and so I decided to create a brand that brought attention to the racial injustice faced by African American men. Given that I belong to the African American community, I felt a deep connection to this issue, and wanted to create something meaningful that represented my community.

I aimed to make a brand that was exclusively for African Americans since everything we have as a community is either taken or culturally appropriated. I wanted to showcase the beauty and strength of my community, and thus, Mel Way was born. The name Mel Way is a nod to Melanin Way, and is a brand that celebrates the richness and diversity of African American culture.