Nite Grub
This branding project is a passion project of mine. The idea to make a restaurant always occurred to me but it was centered more on pastries instead. I remembered how good breakfast food was at night when I was a kid. Where I used to eat waffles for dinner sometimes while other times I loved eating cereal at any time of the day.
Nite Grub would be a family-friendly restaurant that gave off a 24-hour pitstop area for people looking to have a good meal before going back on the road. This restaurant would be open 24 hours on the weekend and on the weekdays it would open from 5 PM to 8 AM.
The logo for the Nite Grub comes from the notion that sometimes a good snack or meal helps some people sleep well and sometimes when you eat you can get a little tired. The restaurant being open the hours that they are the baby mobile/neon sign came to mind. Nite Grub does not promote driving when tired!
Branding | Typography | Adobe Illustrator | Adobe Photoshop
March - April 2024