Whitley Darby
Graphic Designer(347)601-1777
whitleybhdarby@gmail.com
https://whitleydarbydesign.cargo.site/
https://www.linkedin.com/in/whitley-darby-171b15211/
Professional Summary
Graphic designer with years of experience transforming design concepts into compelling visuals that drive business success. Proficient in creative ideation across various formats, with a strong talent for crafting persuasive copy. Passionate about engaging audiences through innovative design and staying updated on the latest trends. Committed to creativity, continuous learning, and leveraging feedback for improvement.
Work Experience
Husqvarna Group
Graphic Designer
Graphic Designer
09/2024 - Present
- Created diverse design assets aligned with brand standards, including static social posts, motion/static email banners, flyers, homepage banners, and display ads.
- Supported the execution of global company objectives, ensuring successful delivery of quarterly goals.
Prophecy, Prosek’s
strategic branding + Advertising group (Prosek Partners)
Design Apprentice
Design Apprentice
10/2022 – 02/2023
- Delivered 12 high-impact projects that included mock-ups, rebrand concepts, icons, color palettes, and motion graphics for prestige clients like WaterFall Management, Ace Awards, Jefferies, Magnetar, SVP Global, and Saguaro.
- Conceptualized innovative ad campaign concepts that increased audience engagement by 70%, demonstrating a strong ability to drive client success.
- Revised and designed a persistent new icon suite as part of Prosek Partners' rebranded icon library to ensure consistency and appeal in brand visuals.
- Communicated design intent effectively by creating detailed specifications, and aligning team efforts with client needs and expectations.
PowerSchool
Marketing Design Intern
Marketing Design Intern
12/2020 – 06/2022
- Created a wide array of marketing materials, from packages to webinars to flyers and presentation slides, thumbnails, icons, motion graphics, and more to enhance visual communications.
-
Designed engaging motion icons that boosted the click-through rate by 85% on the PowerSchool website, emphasizing digital engagement.
- Redesigned over 600-plus thumbnails to comply with the new brand identity of PowerSchool for
consistency and brand recognition.
-
Conducted in-depth research to help with marketing design on PowerSchool products to make their online presence even more effective and engaging.
Education
Bachelor of Fine Arts
- BFA, Communication Design
Parsons School of Design - The New School
Parsons School of Design - The New School
08/2020 - 05/2023
Skills
Technical Skills
-
Adobe Creative Suite
(Illustrator, InDesign, Photoshop) -
Adobe Premier Pro
-
Adobe After Effects
- Microsoft PowerPoint
- Microsoft Word
-
Microsoft Outlook
-
Google Suite
(Doc, Forms, Slides) - Figma
Hard Skills
- Graphic Design
- Iconography
-
Branding
-
Visual Communication
-
Layout Formatting
-
Brand Standards
-
Digital Graphics
-
Image Sourcing
Soft Skills
- Curiosity
- Meticulous & Organized
-
Positive & Professional
-
Time Management
-
Creative Problem Solving
-
Creative Thinking
- Collaboration
-
Community Outreach