PowerSchool Motion Icons
During my tenure as a Marketing Design Intern at PowerSchool, I played a pivotal role in the dynamic transformation of the company's visual identity. In response to a comprehensive rebranding initiative, I took charge of crafting captivating motion graphics using icons sourced from the design library.
As part of the rebranding process, PowerSchool was reinventing its entire visual ecosystem, spanning from web thumbnails to icons and even the layout of the website. Recognizing the need to enhance click-through rates and engage the audience more effectively, the marketing team decided to integrate motion elements to capture the viewer's attention. In line with this strategy, I meticulously designed and implemented motion graphics for a curated set of icons, contributing to a more compelling and interactive user experience.
Motion Design | Adobe AfterEffects | Adobe Illustrator
December 2020